In 2004 BBB started sponsoring professional cycling and since then our products have supported nine world champions. Tom Boonen, Paolo Bettini (twice), Michael Rogers, Julien Absalon, Roel Paulissen, Jean Biermans and Zdenek Stybar (twice) have battled their way into the Rainbow Jersey with BBB world class products.
In 2012 BBB will also be present in the peloton, by sponsoring various teams with world class riders provided with our products.
Team Vacansoleil-DCM is sponsored by BBB with helmets, sport glasses, bags, tools, pumps, light sets and fenders. All About BBB and Team Vacansoleil-DCM
The French team Cofidis is equipped with BBB helmets, pumps, bags, cycling computers, brake shoes and tools. All About BBB and Team Cofidis
