In 2004 BBB started sponsoring professional cycling and since then our products have supported nine world champions. Tom Boonen, Paolo Bettini (twice), Michael Rogers, Julien Absalon, Roel Paulissen, Jean Biermans and Zdenek Stybar (twice) have battled their way into the Rainbow Jersey with BBB world class products.

The co-operation we have with some of the best on and off road cyclists around is not only for publicity’s sake. Partnering with professional teams provides an incredibly valuable testing ground for our products and allows us access to feedback and ideas from the pro’s. The feedback we get back from these extremely demanding users, is directly feedback into further improvement of our products. Zdenek Stybar used BBB brake pads on his CX world championship bike in 2011. The Select sport glasses were tested in the Tour de France 2011 and, based on the feedback received from the Vacansoleil-DCM riders, the shape was slightly enhanced. The final design of the AirBlaster floorpump is the result of feedback from the mechanics the professional teams. Prototypes of the new top of the range Icarus helmet were tested by the Vacansoleil-DCM and Cofidis riders in the Tour de France 2012. By wearing them day by day for three weeks, they could tell us exactly what we had to improve. Together with them we develop the best products, to make your cycling as comfortable as possible.

In 2013 BBB will also be present in the peloton, by sponsoring various teams with world class riders provided with our products: