Bike fitting with Lise Visser
Bike fitting with Lise VisserReady story
With the cold and inclement days, it can be hard to motivate yourself to get on the bike. You want so bad, but the weather is not on your side. BBB knows, as a dutch company, like no one else how to stay comfortable on the bike. De clothing line of BBB contains a few handy and smart products to keep you warm on your rides. Far InfraRed technology is used to make these products extremely insulating in an ingenious way to avoid thick layers of clothes. With Far InfraRed technology, you can conquer the world!
Far InfraRed, also called 'FIR' is a technology to insulate the body. Where normal clothing works through the insulation with little air bubbles, works FIR through a whole other concept. The body emits infrared light that we cannot see with the naked eye. This infrared light contains energy in the form of heat and can pass normal insulation very easily. Far InfraRed technology uses this emitted energy by bouncing it back to the body.
Alright, all good and well, but how is this produced within the fabric? The innovative fabric consists out of three layers and contains ceramic particles that act as a shield so that the infrared energy can't escape. With this, the body is protected against the cold in two ways; the normal insulating function of the fabric, and the special Far InfraRed technology that keeps your body warm in an invisible way without any compromises on weight, comfort, and looks. The FIR technology is extremely sustainable since the ceramic particles are processed in the fabric. It makes the FIR technology sustainable and does not deteriorate over time. Far InfraRed technology works for as long as the product lasts.
What does it really give you in terms of insulation? Far InfraRed technology keeps the temperature of your body approximately one degree Celcius warmer than a comparable product without Far InfraRed technology. One degree Celcius doesn't sound like much, but it makes a huge difference on the bike. for example, it makes your blood flow much more efficient which then makes sure your whole body can stay warmer, easier. It works like a snowball effect that eventually keeps your whole body temperature on a higher level.
The normal insulation of your clothes runs down as soon as the fabric gets wet. This is because the little air bubbles in the fabric disappear and with that a big part of the insulating effect of the fabric. Far InfraRed works through a whole different technology and is therefore not affected by moisture. A product that contains the Far InfraRed technology will keep its insulating effect, even in the rain.
Now that you understand more about FIR, you will also understand that this technology especially has its effect when worn close or in contact with the skin. That is why BBB used the FIR technology mainly in products that we wear directly on the skin, or where the cold hits you the hardest! Think about the FIRFeet socks, the FIRHat for under your helmet, and the FIRNeck to keep your neck warm. For a complete list of the FIR products, take a look at the list below.
Another additional benefit of the Far InfraRed technology is that the products that are processed with this technology are quick drying. The cold days can also be pretty wet and rainy, and wet clothes are really less comfortable and insulating. because of the quick-drying effect, the fabric will also get its normal insulating power back much quicker. So that the fabric can do its job to the max to keep your ride as comfortable as possible. Another additional benefit of the Far InfraRed technology is that the products that are processed with this technology are quick drying. The cold days can also be pretty wet and rainy, and wet clothes are really less comfortable and insulating. because of the quick-drying effect, the fabric will also get its normal insulating power back much quicker. So that the fabric can do its job to the max to keep your ride as comfortable as possible.
Oh well, sometimes it can be pretty hard to get on the bike when it is cold, wet, and dark outside. With our Far InfraRed products, we try to make it as easy as possible for you. And if you are in doubt about entering the coldness today, think about the satisfaction afterward. That awesome feeling after a great bike ride. That will get you on the bike. Have fun!