From the start of BBB Cycling one thing was key: high quality cycling products at a good price point. With that in mind BBB Cycling was founded in 1998 and in the meantime this still is one of our core values. What started as a brand with a modest amount of products as glasses and brake shoes, nowadays is a worldwide market leader with over 1500 products spread out over 40 different product categories and sold in 48 countries.


We design and create all our products with our own developers. They do their utmost to work every single day on new innovative and high quality cycling accessories for the hard core pro cyclist or the beginner. BBB Cycling developed itself as a market leader by thinking practical and listen carefully to the feedback out of various collaborations. And of course, being passionate cyclists ourselfs helps as well. That way we collected nearly 100 awards from different international and national magazines spread out over different product categories. We are best known for our helmets, glasses, pumps, brake shoes, tools, clothing and all sorts of clever solutions on the bike.


In the past years we helped various professional riders to world titles and stage wins in one day classic races and the biggest stage races in the world. By sponsoring a World Tour team as FDJ and Pro Continental teams Wanty-Groupe Gobert and Team Roompot Oranje Peloton we collect valuable feedback on our products. And it’s not only focussed on road racing. With the partnerships of CST Superior Brentjens MTB Racing and Radon Factory Racing we are also getting high end information from the best off road riders in the world. Instead of only delivering products to the teams, we are working together to work on even better products than the season before. That’s why we like to see our sponsoring as partnerships. Together with our teams we create the best high quality cycling accessories at a good price. In the end every cyclist with BBB products rides with material tested by the best riders of the peloton and the off road scene. Tested by the best, developed as the best.

Our history and award winning products proof it, high quality doesn’t have to cost the jackpot.