This Privacy Statement BBB CYCLING governs the collection, use and other forms of processing of personal data by Augusta Benelux BV a.u. BBB Cycling (“Augusta Benelux BV”) related to our services, our BBB CYCLING products and this website. By using this website, you acknowledge and agree to the terms of this Privacy Statement.

Why do we collect your personal data?

When you choose to register your personal data, contact us, or visit our websites, we will collect some personal data about you. We may process these personal data for the following purposes:

  1. communicate with you in a personal way or to inform you about BBB CYCLING products or services;
  2. provide customer service, including service around the purchase of services and products, fulfil warranty obligations and product recalls for our own services and those of related companies, and to deal with any enquiries or complaints;
  3. administer and fulfil your purchases of BBB CYCLING products including the financial and logistic handling;
  4. administer your account;
  5. administer your participation in any contests, promotions, surveys or website features;
  6. perform market research and improve our business, services and BBB CYCLING products;
  7. perform statistical analyses and reporting;
  8. providing services on the Internet;
  9. communicating with participants and offering a loyalty program;
  10. provide app functionality, including providing relevant commercial messages;
  11. to communicate future promotional and marketing information including direct marketing purposes and retargeting;
  12. to comply with our legal obligations, resolve disputes, or enforce our agreements;
  13. as otherwise stated at or about the time information is collected.

Which personal data we collect?

Which personal data we exactly collect, depends on the which websites, products or services you use. In general there are three categories of personal data we collect or use:

Personal data you provide This is the personal data that you enter when you use our websites, products or services. This data includes e.g. your name, address, gender, email address, phone number, age, birth date, BBB CYCLING products you bought, the account name and password that you create, bank details for buying BBB CYCLING products etc.
Data collected via sensors Many products are equipped with one or more sensors or use the sensors of the devices on which the products are provides. Examples of sensors are GPS receivers, Wi-Fi or Bluetooth receivers, a camera and touch screens.
In accordance with the purposes for processing the via the sensors collected data about you and the used devices will be send to BBB CYCLING and other parties for further processing.
Metadata This is data that is collected or generated automatically when you use the websites, products or services of BBB CYCLING. Metadata is often collected or generated when using a computer or device when you send data via a computer network, such as the Internet. This data contains data that may be used by the user interface or device activities, as well as IP addresses, unique device identifiers, MAC addresses of Wi-Fi and Bluetooth devices, cookies and data from computer activities itself.

How do we collect your personal data?

In the table below we describe per way of collecting the categories of personal data that are collected and the purposes for which we process the personal data:

Ways of collecting Categories of personal data collected Purposes for processing the personal data
Registration for our newsletter – Personal data you provide The above described purposes: 1, 2, 6, 7, 8, 11, 12 and 13
Contact form customer service – Personal data you provide The above described purposes: 1, 2, 6, 7, 8, 11, 12 and 13
BBB CYCLING account creation – Personal data you provide The above described purposes: 1, 2, 4, 6, 7,8, 9, 11, 12 and 13
Product BBB CYCLING registration – Personal data you provide The above described purposes: 1, 2, 3, 6, 7, 8, 9, 11, 12 and 13
Buying BBB CYCLING products on the website – Personal data you provide The above described purposes: 1, 2, 3, 6, 7, 8, 9, 11, 12 and 13
Attend to product promotion, events or online forum – Personal data you provide The above described purposes: 1, 5, 6, 8, 11, 12 and 13
Visit our websites (cookies) – Metadata
NB: please refer to our Cookie Policy BBB CYCLING for further details
The above described purposes: 6, 7, 8, 11, 12, and 13
Log on our websites via social media – Personal data you provide
NB: we never get access to your social media account
The above described purposes: 1, 6, 7, 8, 11, 12 and 13
Use of our app – Personal data you provide
– Data collected via sensors
– Metadata
NB: you will be informed about this via the Privacy Statement of the app.
The above described purposes: 1, 2, 6, 7, 8, 10, 11, 12 and 13

If you choose to provide your personal data on one of the above ways of visit our websites and accepts the cookies, you authorize Augusta Benelux BV and its service providers to collect, store, use, disclose, and otherwise process your personal data in connection with the purposes as described above.

Who is responsible for collecting and processing of your personal data?

Augusta Benelux BV (Rooseveltstraat 46, 2321BM, Leiden, The Netherlands) is the legal entity responsible for all collection and all processing of your personal data in connection with the products, services and websites of BBB CYCLING.

Augusta Benelux BV is part of Pon Holdings B.V. its affiliates and its subsidiaries (“Pon”). Augusta Benelux BV and Pon are committed to respecting and safeguarding your privacy and the security of your personal data you share with us.

How do we share or transfer your personal data?

You should be aware that Augusta Benelux BV is part of a business group within Pon and that departments (like IT, Marketing) can be located in Pon companies around the world. As a consequence your personal data may be shared within and/or transferred to other business group companies or other Pon companies around the world.

Augusta Benelux BV may share your personal data also with third party service providers or agents to perform certain processing activities on behalf of Augusta Benelux BV. Other than set out in this statement, Augusta Benelux BV will not sell, rent, lease, or provide your personal data to third parties allowing them to use your personal data for their own purposes. Augusta Benelux BV requires these service providers to process and protect your personal data diligently.

Augusta Benelux BV or Pon might sell (part of) a business company to another company. Where such business relates to BBB CYCLING, such transfer of ownership may include the transfer of your personal data to the new owner.

We will otherwise only release your personal data if so required or authorized by law, where necessary for preventing or combating fraud, where necessary for dispute resolution, or for any other pressing legitimate need which under the circumstances must outweigh your privacy interests, such as the security of our business and the safety of our staff.

How do we protect your personal data?

Augusta Benelux BV will take appropriate technical and organizational security measures against loss or unlawful processing of this data. This may include using secure registration forms, encryption of data, and restricting access to your personal data.

Please note that some third countries do not provide for an adequate level of protection for your personal data. However, you can be assured that Augusta Benelux BV will take appropriate safeguards for the confidentiality and protection of your data.

How long do we retain your personal data?

After you opt out or delete your account, your personal data will be deleted within a reasonable timeframe. We have a retention policy in place and will only retain the personal data to comply with our legal obligations, resolve disputes, and enforce our agreements.

Cookies, web beacons and similar techniques

If you are using our websites, services, applications, communications (including email) and accessing or using tools, we may use cookies, web beacons and other similar technologies for storing information to provide you with a better, faster and safer browser experience.

Please refer to our Cookie Policy BBB CYCLING for the explanation of cookies, web beacons and similar techniques, how we use these techniques and how you can control these techniques.


We strongly recommend that parents take an active role in supervising the online activity of their children under the age of sixteen. Augusta Benelux BV generally does not intend to collect personal data from and/or generally does not intentionally communicate with children. However, in case we need to communicate with a child, we will endeavour to give the parents or legal guardians a reasonable opportunity to consent before we use the personal data of the child, except where we merely answer the child’s question or service the child’s request.


Augusta Benelux BV provides the BikeBoard app. By downloading, installing and / or using the App, you agree with the applicability of this Privacy Statement. If you do not agree to (changes to) the Privacy Statement, you need to uninstall the App.
Where the App uses third party services, in addition to this Privacy Statement, also the terms and conditions and the privacy and / or cookie policy of the involved third parties are applicable. The terms and conditions, the privacy and cookie policy of Apple are applicable for downloading the App. The terms and conditions, the privacy and cookie policy of Strava are applicable if within the App data is shared via a Strava account. Augusta Benelux BV is not responsible for the services, terms and conditions, the privacy and cookie policy of third parties.

Policy changes

We may change this Privacy Statement from time to time. We will inform you when we update the Privacy Statement but we also encourage you to take notice of this policy regularly. This policy was last modified on 14 February 2017.

Questions and feedback

Please send us your questions and comments about privacy to

Furthermore, you can at all times request access to your personal data and request rectification and/or deletion of your data in case data is not correct or irrelevant for the mentioned purposes. For these purposes you can contact us via the above mentioned email address.