In 2004 BBB started sponsoring professional cycling and since then our products have supported ten world champions. Tom Boonen, Paolo Bettini (twice), Michael Rogers, Julien Absalon, Roel Paulissen, Jean Biermans, Zdenek Stybar (twice) and Joost Wichman have battled their way into the Rainbow Jersey with BBB world class products.

The co-operation we have with some of the best on and offroad cyclists around is not only for publicity’s sake. Partnering with professional teams provides an incredibly valuable testing ground for our products and allows us access to feedback and ideas from the pros. The feedback we get back from these extremely demanding users, directly improves our products. The Tithon and AeroTop helmets are great examples of these partnerships. BBB marketing manager Frank van Eck: “In order to establish a partnership, BBB is always looking for a long-term partnership, for both parties to benefit.


For 2017 we are proud to continue on World Tour level by sponsoring FDJ and extending our partnership with Dimension Data. On the off road trails we keep on working with Joost Wichman. We’re proud to extend the long lasting relationship we have with the former 4x World Champion. Next to Joost Wichman, we have Mike Kluge joining our BBB crew as well. This former CX World Champion now rides with our helmets and uses our tools and pumps in the new season. We’re extremely proud to work with this cycling legend. Our goal in 2017 remains the same: to develop and design products for the consumer, which are not only the best, but also offer value for money.

For 2017 we have an impressive line-up of teams with world class riders who support our vision and share our passion: