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Rule the city streets

The city streets can be a real jungle. Keep riding smooth and keep looking good with the urban collection. Everything for your city bike and everyday commute.

Cycling sunglasses collection

Stylish on the streets. Protected from the sun

During the winter months, the sun tends to shine closely on the ground and brightly. We offer a stylish protection from the sun so you can concentrate on the traffic and road before you.


Urban products

  1. Sport glasses

    BBB Cycling's sports glasses lead the industry thanks to innovative tech…

  2. Helmets

    Rewarded with multiple awards, BBB Cycling's helmet collection offers he…

  3. Apparel

    BBB Cycling's clothing range offers dedicated designs aimed at a wide ra…

  4. Pumps

    Bike pumps have been one of the hallmark categories of the BBB line-up f…

  5. Urban
  6. Lights

    Riding in the dark is a challenge, and opens up a whole new level of pos…

  7. Brake parts

    BBB Cycling has made a name for itself with good an reliable brake parts…

  8. Saddles and parts

    Every rider has their own requirements for a good saddle. BBB Cycling ha…

  9. Handlebars & Parts

    We have deliberately chosen for a compact range, with handlebars for any…

  10. Hydration systems

    Proper hydration is the key to performance. Dehydration will slow you do…

  11. Fenders

    Riding in the rain can actually be more rewarding than you think. The tr…

BreakAway Magazine

BreakAway Magazine

We made this magazine to share our passion for cycling with you. We’ll introduce two of our top athletes: cyclist Ramon Sinkeldam and mountain biker James Shirley. Our product designers love to show you which products they have developed or improved over the past year. As our slogan says, we love to be Part of your Ride.

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road mountain bike urban Lights

What is the difference between lumen and lux?

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urban Helmets

The all new BBB speed e-bike helmet

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