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Privacy Policy

from BBB Cycling

Privacy Policy


This Privacy Statement BBB Cycling governs the collection, use and other forms of processing of personal data by Augusta Benelux BV (“BBB CYCLING”) related to our services, our BBB Cycling products and this website.

Who is responsible for collecting and processing of your personal data?

Augusta Benelux B.V. (Spaarneplein 2, 2515 VK, Den Haag, The Netherlands) is the legal entity responsible for all collection and all processing of your personal data in connection with the products, services and websites of BBB Cycling.

Augusta Benelux B.V. is part of Pon Holdings B.V. its affiliates and its subsidiaries (“Pon”). Augusta Benelux B.V. and Pon are committed to respecting and safeguarding your privacy and the security of your personal data you share with us.

Why do we collect your personal data?

Personal data is information that identifies you as an individual or relates to an identifiable individual. When you choose to register your personal data, contact us, or visit our websites, we will process some personal data about you. We process these personal data for the following purposes:

1. communicate with you in a personal way or to inform you about BBB Cycling products or services, consistent with your choices;
2. provide customer service, including service around the purchase of services and products, fulfill warranty obligations and product recalls for our own services and those of related companies, and to deal with any inquiries or complaints;
3. administer and fulfill your purchases of BBB Cycling products including the financial and logistic handling;
4. administer your BBB Cycling account;
5. administer your participation in any contests, promotions, surveys or website features;
6. perform market research and improve our business, services and BBB Cycling products or to develop new business, services and products;
7. perform statistical analyses and reporting;
8. providing services on the internet;
9. communicating with participants and offering a loyalty program;
10. provide app functionality, including providing relevant commercial messages;
11. to communicate future promotional and marketing information including direct marketing purposes and retargeting;
12. to aggregate and/or anonymize personal data in order to generate other data for our use;
13. to comply with our legal obligations, resolve disputes, or enforce our agreements;
14. as otherwise stated at or about the time information is collected.

Which personal data we collect?

Which personal data we exactly collect, depends on which websites, products or services you use. In general, there are three categories of personal data we collect or use:

Personal data you provide
This is the personal data that you enter when you use our websites, products or services. This data includes e.g. your name, address, gender, email address, phone number, age, birth date, BBB Cycling products you bought, the account name and password that you create, bank details for buying BBB Cycling products etc.

Data collected via sensors
Many products are equipped with one or more sensors or use the sensors of the devices on which the products are provided. Examples of sensors are GPS receivers, Wi-Fi or Bluetooth receivers, a camera and touch screens.

In accordance with the purposes for processing via the sensors collected data about you and the used devices will be sent to Augusta Benelux B.V. and other third parties that need the data for providing the agreed services to Augusta Benelux B.V.

This is data that is collected or generated automatically when you use the websites, products or services of BBB Cycling. Metadata is often collected or generated when using a computer or device when you send data via a computer network, such as the Internet. This data contains data that may be used by the user interface or device activities, as well as IP addresses, unique device identifiers, MAC addresses of Wi-Fi and Bluetooth devices, cookies and data from computer activities itself.

How do we collect your personal data?

In the table below we describe per way of collecting the categories of personal data that are collected and the purposes for which we process the personal data:

ecting Categories of personal data collected Purposes for processing the personal data
Registration for our newsletter – Personal data you provide The above described purposes: 1, 2, 6, 7, 8, 11, 12 and 13
Contact form customer service – Personal data you provide The above described purposes: 1, 2, 6, 7, 8, 11, 12 and 13
BBB account creation – Personal data you provide The above described purposes: 1, 2, 4, 6, 7, 8, 9, 11, 12 and 13
Product BBB registration – Personal data you provide The above described purposes: 1, 2, 3, 6, 7, 8, 9, 11, 12 and 13
Buying BBB products on the website – Personal data you provide The above described purposes: 1, 2, 3, 6, 7, 8, 9, 11, 12 and 13
Attend to product promotion, events or online forum – Personal data you provide The above described purposes: 1, 5, 6, 8, 11, 12 and 13
Visit our websites (cookies) – Metadata
NB: please refer to our Cookie Policy BBB for further details
The above described purposes: 6, 7, 8, 11, 12, and 13
Log on our websites via social media – Personal data you provide
NB: we never get access to your social media account
The above described purposes: 1, 6, 7, 8, 11, 12 and 13
Use of our app – Personal data you provide
– Data collected via sensors
– Metadata
NB: you will be informed about this via the Privacy Statement of the app.
The above described purposes: 1, 2, 6, 7, 8, 10, 11, 12 and 13

If you choose to provide your personal data on one of the above ways and provide your explicit consent or visit our websites and accepts the cookies you authorize Augusta Benelux B.V. and its service providers to collect, store, use, disclose, and otherwise process your personal data in connection with the purposes as described above.

You have the right to withdraw your consent which you may have given to the processing of your personal data at any time.

How do we share or transfer your personal data?

You should be aware that Augusta Benelux B.V. is part of a business group within Pon and that departments (like IT, Marketing) can be located in Pon companies around the world. As a consequence, your personal data may be shared within and/or transferred to other business group companies or other Pon companies around the world. You can consult the list and location of our companies here: http://www.pon.com/en/our-business/bedrijven.

Augusta Benelux B.V. may share your personal data also with third parties to perform certain processing activities on behalf of Augusta Benelux B.V. and to facilitate services they provide to us. These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services. Augusta Benelux B.V. may also share your personal data to third parties, to permit them to send you marketing communications, consistent with your choices. Augusta Benelux B.V. requires these third parties to process and protect your personal data diligently. Augusta Benelux B.V. will not sell your personal data to third parties.

Augusta Benelux B.V. or Pon might reorganize, merge or in any other way sell or dispose (part of) a business company to another company. Where such business relates to BBB Cycling, such transfer of ownership may include the transfer of your personal data to the new owner and its advisors.

We will otherwise only disclose your personal data if so required or authorized by law, where necessary for preventing or combating fraud, where necessary for dispute resolution, or for any other pressing legitimate need which under the circumstances must outweigh your privacy interests, such as the security of our business and the safety of our staff.

How do we protect your personal data?

Augusta Benelux B.V. will take appropriate technical and organizational security measures against loss or unlawful processing of personal data. This may include using secure registration forms, encryption of data, and restricting access to your personal data.

Please note that some third countries do not provide for an adequate level of protection for your personal data. However, you can be assured that Augusta Benelux B.V. will take appropriate safeguards for the confidentiality and protection of your data. For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, standard contractual clauses adopted by the European Commission, to protect your personal data. You may obtain a copy of these measures by contacting privacy@pon.com.

How long do we retain your personal data?

We retain personal data for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

 - The length of time we have an ongoing relationship with you and provide our services to you (for example, for as long as you have an account with us or keep using our services);
 - Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
 - Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

Cookies, web beacons and similar techniques

If you are using our websites, services, applications, communications (including email) and accessing or using tools, we may use cookies, web beacons and other similar technologies for storing information to provide you with a better, faster and safer browser experience.

Please refer to our Cookie Policy BBB Cycling for the explanation of cookies, web beacons and similar techniques, how we use these techniques and how you can control these techniques.


We strongly recommend that parents take an active role in supervising the online activity of their children under the age of sixteen. Augusta Benelux B.V. generally does not intend to collect personal data from and/or generally does not intentionally communicate with children. However, in case we need to communicate with a child, we will endeavour to give the parents or legal guardians a reasonable opportunity to consent before we use the personal data of the child, except where we merely answer the child’s question or service the child’s request.

Your rights

If you would like to request to review, correct, update, suppress, restrict or delete personal data, object to the processing of personal data, or if you would like to request to receive an electronic copy of your personal data for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), you may contact us via privacy@pon.com. We will respond to your request consistent with applicable law.

In your request, please make as clear as possible what personal data your request relates to. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and in any event within any applicable legally required timeframes.

Contact, questions, feedback and Data Protection Officer

If you have any questions about this Privacy Statement, please contact us at privacy@pon.com.

You may also contact our Data Protection Officer (DPO) via privacy@pon.com. You have the right to lodge a complaint with a data protection authority for your country or region or where an alleged infringement of applicable data protection law occurs.

Policy changes

We may change this Privacy Statement from time to time. Any changes will become effective when we post the revised Privacy Statement. If necessary, we will inform you when we change the Privacy Statement. This statement was last modified on date: 13 December 2023