Speed is your middle name

We are part of the cycling community for almost 25 years. Our passion and joy for cycling brings forward our biggest drive to create products that are different than the alternatives. Inspired by the conversations we had on the road and directed by our own view on technology.

Sports Glasses

Every cyclist needs a pair of sports glasses

Every sportive cyclist wears a pair of sports glasses. Not just useful for a sharp view and protection against the sun, or when those little bugs try to pierce your eyes. But, you’ll earn extra bonuspoints for style and good looks as well. We offer different kinds of sports glasses, always designed from a sportive cyclists perspective, provided with a clever touch from BBB.


The HaloGuard construction

BBB’s best practice in the ultimate combination of great ventilation and safety is the brand new HaloGuard road helmet construction. After years of testing and fine tuning we have brought great airflow together with head protection on the highest level into a compact design.

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Maartje Maria | Nutrition during exercise

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The Maestro helmet

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