Loading the page is taking longer than expected. Please wait..


Speed is your middle name

We are part of the cycling community for almost 25 years. Our passion and joy for cycling brings forward our biggest drive to create products that are different than the alternatives. Inspired by the conversations we had on the road and directed by our own view on technology.

Bicycle light collection

Explore the dark by bike

Notice and get noticed with the right lights in your equipment. We've been bringing people home safely for almost 25 years and we want to keep doing that. Explore the collection and get ready for your next ride in the dark. 


Road products

  1. Sport glasses
  2. Helmets
  3. Apparel

    BBB Cycling's clothing range offers dedicated designs aimed at a wide ra…

  4. Pumps

    By using smart features, robust materials and a unique valve system we h…

  5. Road
  6. Lights

    Stay visible when the dusk falls in and darkness takes control over your…

  7. Brake parts

    We have made a name for ourselves with good an reliable brake parts, pro…

  8. Saddles & Seatposts

    At the saddle and seatpost spot, comfort comes into your ride. When you …

  9. Handlebars & Parts

    We have deliberately chosen for a compact range, with handlebars for any…

  10. Hydration systems

    Dehydration will slow you down and make you unable to perform at the hig…

  11. Fenders

    Don't to let a little mud stop you from riding. With BBB fenders you don…

Crossing Borders

In September 2017, BBB product designer Tjerk Bakker participated in the Torino-Nice Rally. A cycling event that runs from Turin to Nice, across some of the most beautiful mountain passes in the southern Alps. The entire route is about 700 kilometres long with the incredible total of 20,000 vertical metres, and almost half it is over unpaved roads. We present ten lessons that Tjerk learnt along the way.

Read story

How to handle your sports glasses with care?

Read Story

How to beat the heat while cycling?

Read Story